The next step
Floer, the young and progressive flooring brand based in Groningen, enthusiastically announces plans to push the boundaries within Europe. With an impressive collection of unique floors, including the hugely popular Whalebone Vinyl and the extra wide Country House Laminate, Floer has established itself as a leading flooring brand and wholesaler within the Dutch market. So now it’s time to take this successful journey to the rest of Europe.
Unique collections and special floors
Within The Netherlands, Floer has built an excellent reputation thanks to its unique flooring collections. These collections offer the perfect mix of stylish design and high quality; and all from Dutch soil! For instance, the Whalebone Vinyl, with its XL herringbone pattern, simplistic beauty and durable characteristics has become a true favourite with both individuals and professionals. Moreover, the extra-wide Country House Laminate is also a popular choice due to its timeless look and robust construction.
Quality has no border
Floer believes that the uniqueness and quality the floors and acoustic wall panels, will appeal to European consumers. “We believe that the beauty and durability of our floors is not bound by national borders, and we look forward to conquering Europe with our unique craftsmanship”, said Lennart Groenewold, founder of Floer.
Thinking beyond borders
To make this groundbreaking move possible, Floer has assembled a team dedicated to expanding outside the Netherlands. The team focuses on market development, distribution partnerships and providing excellent customer service in the various European countries and languages. Currently, the flooring brand has more than 90 dealers within the Netherlands, and some (2) in Belgium; these numbers will undoubtedly increase as Floer will collaborate with more partners and suppliers. Also, very recently, Floer’s website became available in English, French and Flemish. These new versions of the website will enable Floer to significantly expand its customer base towards its southern neighbours and the rest of Europe. All this to ensure that Floer’s unique floors are available to consumers across Europe.
Providing Europe with high-quality flooring
Floer is proud to have established itself as a young and leading company in the Netherlands, and sees its expansion into Europe as an exciting new milestone. The brand remains committed to its core values of sustainability, quality and customer satisfaction. This is believed to ensure a flawless transition to the European market. The introduction of Floer in Europe offers European consumers the opportunity to enjoy the unique flooring of a reliable and innovative brand. Floer looks forward to building long-term relationships with customers across Europe. This would result in providing more people with high-quality flooring solutions that make a statement in any interior!
