A huge milestone we are proud of: Floer has sold over 1,500,00 square meters of flooring! What began as just an ambitious idea 10 years ago has grown into a leading brand in the flooring market, in both the Netherlands and internationally. In this blog post, we’ll take you through the top 5 most popular Floer floors, show you just how much 1.5 million m² actually mean, and share why our flooring is so popular.
How big is 1,500,000 m² actually?
To put things into perspective: 1,500,000 m² equals to about 210 football pitches. Just picture it: every one of those fields covered in Floer floors! If you were to line up all the floorboards end to end, you’d get a strip stretching roughly 7,500 kilometers. That is about the same distance as walking from Groningen to Beijing! Though to be fair, if you only count the routes you can actually walk, id’s be quite a bit longer. Or think of it in this way: we could fill 6,000 tennis courts! And De Efteling? We could nearly cover it three times over, Fairy Tale Forest and Holle Bolle Gijs included, of course. 1.5 million square meters, how many orders is that anyway? That’s roughly 25,000 customers who’ve chosen a Floer floor!
Curious about the top 5 best-selling floors?
Do you want to know which floors have covered the most square meters?
Here’s our all-time top 5:
1. Floer Whalebone Vinyl – Orca Untreated
The undisputed number 1: a light oak classic with a natural look.
2. Floer Herringbone Laminate – Untreated Oak
Extra-thick herringbone laminate with a luxurious wood appearance.
3. Floer Country House Laminate – Untreated Oak
The extra wide laminate, 32.8 cm across!
4. Floer Whalebone Rigid Click Vinyl – Orca Untreated
The Vinyl rigid click version of our top-seller, Orca Untreated.
5. Floer Village Vinyl – Callantsoog Cremewit
The same shade as our number one, but in a straight plank style!
These floors aren’t just customer favourites, they are also a top choice among interior stylists!
The best customer stories
Here are a few customer stories that have really stuck with us over the years:
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In Eelde, near Groningen, a family chose a Hybrid Wood floor: wide, long planks that are water-resitant, durable, and easy to maintain. Perfect for a busy household with kids.
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In Haren, a Whalebone Vinyl floor in the distinctive shade of Gaia Grey Beige was chosen for a semi-detached house with pets and children.
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In a 1930’s home near Amersfoort, a young couple chose a Hybrid Wood Herringbone floor in Natural Oak. “The Floer dealer showed us all kinds of floors, but our perfect one wasn’t among them. Not until he showed us the Hybrid Wood Herringbone collection. It was love at first sight.”
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In a modern new-built home, a Whalebone Laminate floor in Buckelwal Brown was chosen, paired with a minimalist interior and dark accents.
- In a cosy apartment, the owners opted for a new collection: Country House Vinyl in White Oak. “Thanks to the extra wide and long planks, the space feels so much bigger.
Floer through the years
Curious about Floer’s story and how it all began in 2015? In our special blog series celebrating Floer’s 10th anniversary, we’ll take you behind the scenes, from our early days as an online shop to becoming a wholesale company.
Why do so many people choose Floer?
- Quality & sustainability: Every Floer is tested, certified, and made to last.
- Top dealers: Premium quality doesn’t have to come with a premium price tag.
- Innovation: From Whalebone to Hybrid floors, we like to lead the way.
- Personal service: With us there’s no stressful decision. Just clear advice and real expertise.
- Design first: Our floors set the tone for today’s interior trends.
Together with you to the next milestone
1,500,000 m² is not the finish line, but just another milestone. Whether you go for vinyl, laminate, or a hybrid wood, we’ll keep pushing for quality, sustainability, and design that perfectly complements your home. Want to find out which floor suits your space best? Explore our collections or get expert advice from a Floer dealer near you.
Thanks for you trust. Here’s to the next 1.5 million square meters!
